GRAND RAPIDS, Mich. – Tris4Health, West Michigan’s premier endurance event company, is excited to announce the partnership with Experience Jackson as the title sponsor for the debut Rode To HELL Gravel Event, set to take place on October 8, 2022.
As the official Jackson County Visitors Bureau, the mission of Experience Jackson is to strengthen the positive perception of Jackson County as a must-visit destination to increase revenues and stimulate economic development and growth for the community.
“The Rode To HELL gravel event helps establish Jackson County as a destination for outdoor enthusiasts,” said Rachel Buchanan, Experience Jackson marketing & development manager. “These types of opportunities not only promote health and wellness but offer a connection to local attractions they may not otherwise be aware that the county has to offer.”
This year’s inaugural Rode To HELL is a gravel cycling event that starts in Grass Lake, Michigan and takes participants to Hell, Michigan and back by riding established gravel routes that encompasses Jackson, Washtenaw, Livingston and Ingham counties. Rode To HELL features four courses: 25-mile, 39-mile, 65-mile and 101-mile.
“It is an honor to partner with Experience Jackson as the official Rode To HELL title sponsor. Over the past 8 months, we have been busy planning to bring this unique event to life and are excited to officially kick it off this October. With Experience Jackson’s support, Rode To HELL is positioned for growth and to bring the best overall race experience for participants, and the whole Jackson-area community,” said Jon Conkling, Rode To HELL race director and Tris4Health co-owner.
Rode To HELL debuts as the fifth gravel event for Tris4Health. They host the Waterloo G+G Gravel Road Race and The Dirty Mitten Gravel Bike Race as gravel cycling-only events as well as two gravel triathlons with the Ugly Dog Gravel Triathlon and The Dirty Mitten Gravel Triathlon.
More information on Rode To HELL as well as event registration can be found at rodetohell.com.